Meet Canada's Limelight Cheerleading Allstars

Cheerleading in Canada has been progressing and developing over the last decade at a rapid pace. Internal growth has been a huge factor in that progression, as teams and programs have pushed each other to get better year after year.

External exposure has also been a large factor, as international choreographers, coaches, and skill technicians have made their way up north to spread their knowledge. This weekend at  Feel The Power East, cheer fans will get a rare glimpse into what’s going on in the cheer industry in Canada.

When Jerry Mauldin moved from Texas to Canada 10 years ago, cheerleading had not yet reached the peak level of success on a wide scale. Cheer, as a competitive sport, was still gaining steam and popularity. Throughout the last decade, however, he has seen the explosion of cheerleading popularity and talent, including within his own program.

Mauldin opened Limelight Cheerleading Allstars in 2012, and he has been a part of the movement to make Canadian cheerleading a success. “When I first arrived, this country was way behind,” he noted. “But now, programs are getting as good as the USA”. Limelight, based in the Ontario area, looks to be a big part of showing off some of the country’s best and brightest.

In its 7th season, Limelight is fielding 15 teams across two locations. With any business, there are ups and downs to navigate through, and successful cheerleading gyms are no different. Along with growing the sport, there is always a need to maintain a healthy gym atmosphere and business. Even when he was thrown a tough situation along the way, Mauldin never lost his desire to continue forging ahead. He led his program through it all, coming out on the other side stronger than ever. 

“[There was] a concern, but we came together as a family, and the energy is amazing”. Growth can come with growing pains, but in an industry where the cream always rises, Limelight is out to prove that they are the cream of the crop.

Mauldin’s plan for his program is simple: care for the athletes first, and the rest will come. When asked if there was one main thing we should know about his program, he told us,

“My philosophy is I want my athletes to feel they are in the limelight all the time. We want our kids to feel welcome, to feel special, and to feel loved.”

As a transplanted choreographer from the USA, he knows what it takes to get the skills to be where they need to be. That’s why Limelight goes about things in the way that they do. He knows that the athletes need to feel valued in order for them to feel like they can add value to a sport where teamwork is vital.

Looking ahead to the FTP event this weekend, Mauldin told us that the USA audience is in for a treat in getting to see a primarily Canadian competition streamed on Varsity TV.

He proudly noted that his program, as a whole, is finally stepping into its own to become a strong force in the industry. They will be aiming to make a strong statement this weekend, and beyond. With the world watching, the opportunity to live up to their program name has arrived.

Be sure to keep your eye out for the Limelight Cheerleading Allstars, as they are sure to shine bright this weekend at Feel The Power East!

How To Watch

Join Varsity TV PRO now to stream live Varsity TV competitions & events anytime, on any device!

TV: Available on Roku & Apple TV 4 -- download the FloSports TV app now.

*FloCheer PRO subscribers, you can use your existing login to access to all Varsity TV premium content, live streaming competitions and events.

8 Game Day Traditions From OU

The University of Oklahoma is well known for their long lasting traditions and their strong fan base. These traditions have been around for many of years, and the cheerleaders at OU are a big reason for keeping those traditions alive today.

#BehindTheSeams At The Game Day Varsity Spirit Fashion Shoot

We had such a fun time shooting some of this season's most trendy gear with the cheerleaders and dancers from Texas State University and Del Valle High School! From Game Day staples to cozy fall add-ons and accessories, Varsity Spirit Fashion has you covered.

5 Facts About Costa Mesa High School

Costa Mesa High School is located in the heart of Orange County, California. As you can see in the two-part documentary West Coast Spirit: Costa Mesa High School, this team is full of school spirit, team traditions and amazing athletes and coaches.

Cheerleader's Choice All Star Insider: THE RESULTS

The voting is over, and the time has come to announce the 2019 Cheerleader’s Choice: All Star Insider top five winners! We received over 26,000 votes with 20 teams making it to the final voting, and we are super excited to announce these teams. 

LAST CHANCE: Cheerleader's Choice All Star Insider

Time is almost up for you to vote for the 2019 Cheerleader’s Choice: All Star Insider! Twenty teams made it to the final voting step, and we have received over 21,000 votes so far! Tomorrow is the last day to cast your vote, so be sure to select your favorite team before 8 PM CT. 

Cheerleader's Choice All Star Insider Voting Update

The voting period for Cheerleader's Choice: All Star Insider is underway and 11,000 votes have been cast so far! Voting is open until August 8th at 8 PM and it’s up to you to decide who you want to see featured.

It's Time To Vote For Cheerleader's Choice: All Star Insider!

It’s time to vote, vote, vote for your favorite All Star team for a chance to be featured on Varsity TV! 20 teams made it to the Cheerleader’s Choice All Star Insider voting poll, and we want to know who YOU would like to be highlighted.

Find Out Which Teams Earned A Bid To Nationals In Louisville

The NCA & NDA College Camp circuit continued this week in the Bluegrass state. Many of the nations top spirit squads, including a few national champions, made their way to the University of Louisville to learn new skills, perfect their technique and prepare for game day.

Competition Registration Is Now Open!

You may still be in a summer daze but competition season is just around the corner. Registration is now open and it's time to set your sights on the best season yet!

Behind The Scenes Look At NDA College Camp At SMU

NCA & NDA College Camp at Southern Methodist University may be over but the memories will last a lifetime, or at least for the rest of the season!